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Thursday, 2 June 2011

Qualcomm Uplinq 2011 Keynote Details: 3D, Augmented Reality, Peer-to-Peer Gaming


Today Qualcomm was at the Uplinq 2011 Event and started things off this morning on the first keynote with Dr Paul Jacobs, Chairman and CEO of Qualcomm. He was standing in front of a huge screen that showed impressive idea’s, data, and numbers throughout the keynote. Jacobs commented that they’ve learned mobile data is expected to increase and grow by 10-12 fold come 2015 and they plan to be around for it all. He also mentions that Qualcomm’s shipped over 1 Billion devices already. Those are some impressive numbers to start off the day.


They talked a lot about Qualcomm of course, but lots of discussion was also on 3D, Augmented Reality and other forms of media consumption. Nokia, Sony Ericsson and others all had their time on stage, as well as a few folks from Dreamworks to talk about DVDs but I’ll mention more on that later.
CreativeArtistsAgency aka CAA, Qualcomm’s newest partners took the stage next and had some impressive numbers of their own to report, mentioning that over 250 Snapdragon devices are currently under development. If that doesn’t get you excited for the future I don’t know what will. Next up we saw Sony Ericsson take the stage and show us more on that Xperia Play we all know and love.


Sony Ericsson talked briefly about a few of their devices like we mentioned above, as well as the partnership with Qualcomm so we should be seeing more exciting things in the future coming out of team SE. I have a feeling a Sony Ericsson dual-core Snapdragon gaming tablet might be headed our way soon, possibly 3D. Just thought I’d throw that out there.

There was talk about 3D, and the Qualcomm MDP 1.5 Ghz Dual-core platform. They used the MDP device to show some Kung-fu Panda in 3D on the big screen, as well as some Peer-to-Peer gaming done on a HTC Tablet.

Dreamworks was invited on stage via President of Production and Feature Animation, John Batter. He talked a little about Kung-Fu Panda and selling DVD’s using augmented reality and pushing the media consumption idea. He went on to mention Dreamworks pre-selling DVDs and users could order with their device and get custom content right to their phone after making a DVD purchase. Interesting idea’s are floating around that is for sure.

Last but not least here are a few pictures from the big screen we mentioned at first, showing some of those numbers and statistics we talked about earlier.



This is just a small overview of the events on stage as well as pictures for your viewing pleasure. We hope to hear some more exciting news today especially regarding Android so stay tuned for more information.

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