Why Apple is trademarking Thunderbolt and why Sony might be left out

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Thunderbolt (formerly known as Light Peak) may have been developed by Intel, but it's Apple that's been snatching up all the trademark glory. The company first filed in November of 2010 in Jamaica, then followed up in February of this year by securing the rights to the name in Canada, before registering similar claims in Europe, China, and now the US. This raised some interesting questions about Intel's claim to be the exclusive trademark holder (see the more coverage link) and whether or not other companies would be able to use the Thunderbolt brand. Intrigued, we did a little digging and you'll find what we uncovered after the break.

We spoke to Intel, and it turns out that as part of its collaboration on Thunderbolt Apple filed the initial trademark requests before transferring them to Chipzilla. So, there are no worries about this being a Cupertino exclusive on branding. The connector will be known as Thunderbolt across all platforms provided it meets some basic requirements. As Intel's Dave Salvator told us, "a Thunderbolt implementation needs to use the controller chip, and the Thunderbolt connector." That means if Sony is in fact using a USB port, instead of the Mini DisplayPort-like jack found on MacBook Pros, then it will have to find another name for its high-speed peripheral interface. That's not to say it couldn't made compatible with a simple adapter, after all it's just PCI Express in cable form. But, whatever it looks like, it couldn't be called Thunderbolt.

While Thunderbolt requires a chipset that is, for now, built exclusively by Intel, there is nothing preventing other motherboard manufacturers from integrating it into their products. That's good news, especially for AMD fans afraid they were going to be left out. In the future the Santa Clara-based company may bring others into the fold should market demand exceed their manufacturing capabilities.

For now there doesn't seem to be much of a reason to worry about Android-style fragmentation of the Thunderbolt platform. In fact, Intel expects to seen the brand in "many places in early 2012," but there does seem to be room for others to muddy the standard. Meanwhile, USB 3.0 just keeps marching its unified front towards peripheral dominance...

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Sony says has removed data stolen by hackers and posted online

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Sony said on Saturday it had removed off the Internet the personal details of 2,500 people that had been stolen by hackers and posted on a website.

The data included names and some addresses, which were in a database created in 2001, a Sony spokeswoman said.
Sony also said it would delay the restart of its PlayStation Network despite having said last Sunday that it would begin restoring services within the week. A spokeswoman said on Saturday this would not be possible, and that no date had been fixed for the restart.
Sony Chief Executive Officer Howard Stringer apologized on Friday to users of the firm's PlayStation Network and other online services, breaking his silence on the biggest Internet security break-in ever.
Stringer's comments come after he faced criticism of his leadership since Sony revealed hackers had compromised the data of more than 100 million accounts used for accessing games and music over the Internet.
The incident may prove to be a significant setback for a company looking to recover after being outmaneuvered by Apple in portable music and Samsung Electronics in flat-screen TVs and which faces a tough fight in video games with Nintendo and Microsoft.
On Friday, Sony shares ended 2.3 percent lower in a broader market down 1.5 percent, extending its total losses to about 6 percent since it revealed the breach. The Nikkei is up around 3 percent over the same period.

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Sony unveils the S1 and S2 dual-screen Android tablets, coming this fall

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Sony has made its 9.4-inch Sony S1 and 5.5-inch dual-screened S2 Honeycomb tablets official with a press event in Tokyo today.  We've been hearing about these since mid-February, and recently the Japanese paper Nikkei has said Sony has plans to enter the U.S. market before the end of Summer 2011. That's not to be the case, however, as Sony says we'll have to wait until fall 2011 before these come to market.

The S1 is a 9.4-inch tablet with an "off-center of gravity design" that supposedly makes it easier to grip and more comfortable to hold.  Kunimasa Suzuki, Deputy President of Sony’s consumer products and services group likens it to holding a magazine.  The S2 is a 5.5-inch dual-screened tablet that has the ability to use the screens as one large canvas, or feature specially coded applications running in each independently.  This sounds very much like the Kyocera Echo.

Both the S1 and S2 house Nvidia Tegra 2 processors, and the ability to integrate with other Sony products. And they both sport the Playstation Suite moniker, like the new Xperia Play smartphone. An example was given where the S1 can act as a remote for Bravia marked equipment.  These two look very interesting, and ones we'll certainly be following.  You can find a short video and the press release after the break.

Sony Announces Optimally Designed “Sony Tablet” with Android 3.0 that Complements Network Services for an Immersive Entertainment Experience
-Also strengthening VAIO in expanding PC markets-

 Sony Corporation (“Sony”), announces “Sony Tablet” that delivers the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename) which is optimized for rich media entertainment and S2 (codename) which is ideal for mobile communication and entertainment. “Sony Tablet” will become available in the global market starting in fall 2011.
“Sony Tablet” is equipped with the latest Android 3.0 which is designed for devices with larger screen sizes, particularly tablets. Both tablets are WiFi and WAN (3G/4G) compatible and users can not only browse the internet or check e-mail but they can also smoothly access digital content including videos, games and books through Sony’s premium network services and more, on-the-go at any time.
S1 has a 9.4-inch display for enjoying the web and rich content on a large screen. Its off-center of gravity design realizes stability and ease of grip as well as a sense of stability and lightness, offering comfortable use for hours.
S2 has two 5.5-inch displays that can be folded for easy portability. In contrast to existing tablets, its unprecedented dual screen presentation and usability allows its displays to be combined and used as a large screen or for different functions such as playing video on one screen while showing control buttons on the other.
“‘Sony Tablet’ delivers an entertainment experience where users can enjoy cloud-based services on-the-go at any time. We’re aiming to create a new lifestyle by integrating consumer hardware, including ‘Sony Tablet’ with content and network,” said Kunimasa Suzuki, Corporate Executive, SVP, and Deputy President of Consumer Products & Services Group.
“Android 3.0 is a new version of the Android platform with a new holographic user interface that is designed from the ground up for devices with larger screen sizes, particularly tablets. I'm excited about “Sony Tablet” as it will further spur the development of applications and network offerings which users are looking for.” said Andy Rubin, Senior Vice President, Mobile, Google Inc.
Also, in the mobile computing category, the market for PCs which realize high productivity is expected to steadily grow, particularly in emerging markets. Therefore, Sony will also remain committed to strengthening its VAIO brand and introduce increasingly compelling products which offer new value propositions to the market.

“Sony Tablet” features.

Designed for portability and intuitive gripping

With its off-center of gravity form factor, the 9.4-inch S1 offers stability and a sense of lightness, offering comfortable use for hours.
The dual screen S2 comes with two 5.5-inch displays which can be used together as one large screen to browse websites and more. They can also be used for different functions as users can watch a video on one screen and input commands on the other, or check email on one screen and use the other as a soft keyboard.

Seamless Usability and Performance

Through Sony’s knowhow for combining hardware and software, “Sony Tablet” realizes optimal usability and performance. Because of Sony’s rapid response technologies, users can perform smooth, quick touch-screen operations and enjoy fast and efficient website loading. The keyboard arrangement is also optimized for the large screen, making email and SNS communication a breeze.

Rich entertainment experiences through various network services

Through Qriocity¹ music and video services, users can enjoy rich video and music content. Also, through PlayStation®Suite, users can immerse themselves in high quality first generation PlayStation® titles. Additionally, users can easily download ebook content from Reader™Store² and use both tablets as digital reading devices. The integration with various services allows users to take their entertainment experiences on-the-go. Furthermore, “Sony Tablet” is equipped with functionality that organizes content for easy access.

Remote access functionality with AV devices

Through “Sony Tablet”, users can control home entertainment devices as well as enjoy content in new ways. S1 uses infrared technology and works as universal remote controls for a variety of AV devices starting with <BRAVIA>. Users can perform functions like turning on their TVs, changing the channel and adjusting the volume. Also, through DLNA functionality on “Sony Tablet”, users can “throw” personal content to large screen televisions or music to wireless speakers.
In 2010, Sony launched a network platform called “Qriocity” which connects many of Sony’s network-enabled devices, and has been expanding its services into global markets. Also, Sony Computer Entertainment has been providing various contents and services for PlayStation users through PlayStation®Network, which now has over 75 million registered accounts (as of March 20, 2011) worldwide.
Simultaneously, Sony will continue to announce various devices which leverage these services. Starting in early 2011, Sony Computer Entertainment announced the next-generation portable entertainment system (codename: NGP) while Sony Ericsson Mobile Communications brought “Xperia™PLAY” to the market. Sony is introducing “Sony Tablet” to deliver an entertainment experience which integrates hardware with network services that deliver rich content.
With the establishment of Consumer Products and Services Group in April 2011, Sony will focus on accelerating the development of innovative next generation products and aim to deliver a new lifestyle by strengthening the integration of hardware and network services.

 

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